Team TV Sports x Deepsports


For top football clubs it is essential to prevent injuries to players. The Swiss/German company Deepsports makes tracking data of players available on its platform, on the basis of which conclusions about physical stress are drawn. The Dutch TeamTV Sport offers advanced video analysis to link this data to images of game situations. The video analysis capabilities of TeamTV Sport will be available in the Deepsports platform, so that European football clubs have all this information available on one platform.

Deepsports offers a platform for top European football clubs, Deepsports Insights. Data from players is collected on this. During matches and training sessions, players wear trackers that provide insight into, for example, the number of kilometers they run, the number of sprints they take and their position on the field. This shows whether a player is making too much effort and where a profit can be made. This data is given more context with video images. What was the match situation for a particular effort? For example, if a player pulls too many sprints, the tracking data shows that his workload is too high. Analyzing the video images makes it clear which sprints were not necessary. This way the workload can be reduced, with fewer injuries as a result. Video can also be used to make tactical analyzes.

One platform for all information

TeamTV Sport specializes in advanced video analysis and live streaming. Their video analysis solution is now being integrated on the Deepsports platform. Deepsport and TeamTV have signed a multi-year cooperation agreement for this. Emiel van Lieshout, CMO at TeamTV Sport: “Many sports platforms offer one piece of the puzzle, while cooperation can complete that puzzle for clubs. That’s what Deepsports and TeamTV Sport are doing now. Our joint solution gives football clubs one-stop access to all the information they need to help players perform at their best. They do not have to develop technical applications themselves, can get started right away and do not need any technical knowledge. ”

Hassle-free integration

Koen Vossen, CTO of TeamTV Sport: “Deepsports uses our backend Application Programming Interface (API), so that they have full control over the workflow. Our Javascript software development kit ensures that our solution integrates smoothly with the Deepsports platform. ”

For making smart football decisions

The agreement with TeamTV Sport fits in seamlessly with Deepsports’ ambition: to expand its platform to track and analyze data, so that football clubs can make smarter football decisions. The partnership also fits in well with TeamTV Sport’s goal of delivering embedded video analytics, live streaming and content to other sports platforms. Felix Schmidt, CEO of Deepsports: “Thanks to this partnership, we can seamlessly embed high-quality video analytics into our platform. The combination of video analysis and our workload tracking helps our customers to an even higher level. ”

Being a football player – how do you sort out nutrition on match day for the best performance?

Today we have another guest blog post by Jessie Schmidt, a sports nutrition practitioner and the owner of She is offering an online course on practical sports nutrition ( We have a promo code for you. You can use DEEPSPORTS10 at time of checkout. Jessie is talking about the basics of sports nutrition in her first blog post on Deepsports.

It’s match day and of course you want to be in the best shape possible. Certainly focused physical and mental training are preparing you very well. But what about food? What should you eat before the match? And how can you ensure to regenerate as well as possible? I will answer those questions for you within the next lines. 

The evening before match day (aka match day-1)

90 minutes intense movement is quite a challenge for your body and you need enough energy to run across the pitch for the entire match. Therefore you do need carbohydrates. In order to refuel your battery, the game already starts the evening before the match. You should fill up on complex carbohydrates. Try to avoid rice on that evening, as it has a draining effect.

Possible dishes: Pasta with veggie bolognese or lentil dal with potatoes.  

Breakfast on match day

There is one rule you definitely should follow: Never skip breakfast on match day. It is the start of your day and will set you and your body up for the upcoming intensity. Your breakfast should consist of a combination of complex carbohydrates and high-quality protein. The golden rule is that your breakfast is NOT very fatty or deep fried. So make sure that it is light and not heavy in the stomach. 

Possible dishes: Overnight oats with banana or muesli with yoghurt and fresh fruits. 

Lunch on match day

The rule for your breakfast is the same for lunch. Make sure it is light and provides you with energy. 

Possible dishes: Pasta with tomato sauce or vegetable soups

Snacks before and during the match

If you want you can have some fresh fruits an hour before the match. Directly before the game, you should avoid eating anything to be able to go all in on the football field. You can drink a glass of still water 10 minutes before the match starts. That increases your fluid reserve as well as your energy out of carbohydrates, amino acids and sodium. During the halftime break, you should rather drink something than eating. Besides water, isotonic drinks are also a good option or apple juice with water in order to fill up your carbohydrate stores.

Food after the match

Coming back from the match, still super excited, food is probably not the first thing which comes to your mind. However in order to refill your carbohydrate stores you should eat something after 2-3 hours. Combine carbohydrates with protein. 

Possible dishes: Pasta with Lentil Bolognese, Spelt Pizza Verdura

Don’t forget to drink 

Not only the right food is important for your performance, the right drinks play a role as well. Certainly water is always the best choice. However, during and after the match it makes sense to add some salt to the water to replenish the sodium stores, especially if you sweat a lot. Water with a pinch of apple juice is also a good option in order to refill your carbohydrate stores. 

Tip: Weigh yourself before your training or match and afterwards. The difference is the loss of fluid, provided you have not eaten or drunk anything during the exercise. 


Modern football analysis is all about data science. Therefore, different models have been developed to describe and analyse the game properly. Last time, you got a little introduction into the pitch control model  to understand how you can manage to get in possession of the ball. In order to achieve your target, scoring a goal, you have to make progress with your possessions. One metric to measure the efficiency of your ball possession is the packing.

Packing was invented by the former German football players Stefan Reinartz and Jens Hegeler[1], who developed the metric with their start up IMPECT. The statistics was first recognised by a bigger crowd, when different, mainly German, TV stations used it in their daily match analysis in the European Football Championship 2016. The idea to it had its origin in Germany’s 7-1 defeat versus Brazil in the 2014 World Cup semi final, when Brazil dominated the game due to the “classic” football statistics, such as ball possession, but did not stand a chance.

A short definition of the need of packing is brought by the co-founder Reinartz: “It’s ultimately about retaining possession whilst getting past the opponents. The opponent is our problem and to solve it, I want to get past the opponent with the ball.”[2]

Packing measures the number of opponents that are passed through with a specific action, either with a pass or a dribbling. This means that in packing, ball possession and success are not necessarily related. With one good action, be it a well-formed pass or a powerful dribbling, you can surpass many opponents. On the other side, you can play hundreds of horizontal passes or dribblings, which means a high ball possession without any outstanding success. On the side, you can see an example of successful packing in a specific situation. With one well-timed pass to his teammate Harry Kane, John Stones bypasses eight opponents, gaining a packing ratio of +8.

The 2018 World Cup is a good example for the power of packing, when eight of the nine most successful teams in packing during the group stage made the cut to the quarterfinals.

Some experts like Mehmet Scholl even considered packing to be the “holy grail” of tactics and the key to unlock a successful game plan[3]. Surely, this is too much eminence for this analysis tool, but it is another puzzle piece which can help making you successful. But no pass or dribbling in this world has any value, if there isn’t somebody at the end of the pass or the dribbling who is able to finish the job and score the goal. How efficient somebody is can for example be measured with the xG model, on which you also can find some explanations on our blog. Only if you know how to connect all the statistics in a senseful and proper manner, you can be successful. But this is a whole art and science on its own. And all this to bring the round one into the squared more often than your opponent…




Get the power you need with the right food

Today we have a guest blog post by Jessie Schmidt, a sports nutrition practitioner and the owner of She is offering an online course on practical sports nutrition ( We have a promo code for you. You can use DEEPSPORTS10 at time of checkout.

It is not a secret anymore that you can boost your performance with the right food. But what does it mean eating healthy as a sports professional? Do you need to follow different rules than people who just work out 2-3 times per week? Whether you want a greater energy level or if you’re looking to adopt a healthy diet in order to decrease the risk of injuries, I’ve got your covered. Below you can read 5 rules about eating for sports professionals. 

Eat the rainbow

Colorful food not only looks good, it also contains many different nutrients. Try to eat as varied as possible by choosing fruits and veggies of different colors. Then it is easy for you to enjoy all important vitamins, minerals and antioxidants. 

Tipp: Everytime you go for groceries, choose one new fruit or vegetable to try. 

Find more details on SchmidtchenEats:

5 a day

The German Society for Nutrition recommends five portions of vegetables and fruit a day, three as vegetables, two as fruit. One portion is one handful. Fruits and vegetables are rich sources of minerals, vitamins, natural fiber and other compounds that your body needs to perform as its best. 

Tipp: Try to eat fruit and/or vegetables at each meal. Both are low in calories and contain plenty of vitamins, minerals and fibre.

Combine carbohydrates with proteins

Carbohydrates are an important part of sports nutrition. They should make up a good 55-60 percent of the diet and are your main source of energy. Many of us however rely on simple carbs, as in sweets or processed foods. Instead, you should focus more on vegetables, fruits and whole grains. Further in order to supply the muscles with sufficient new energy, you should also eat enough protein. Proteins are needed to help your body grow and repair. Depending on your activity intensity you need 1,2 to 2,0 g protein per day for every kilogram of body weight. 

Tipp: In order to get the most out of carbohydrates and proteins, try to combine them in one meal. Tasty and healthy combinations are, for example, beans and corn or egg and potatoes.

If you want to learn more how food can help with building up muscle power:

Eat the healthy fats

That is not the part I tell you that fast food is prohibited. However it is about the right amount. Try to eat more food with unsaturated fats (e.g. nuts, avocados, olives) in order to get essential fatty acids and energy that keeps you moving. 

Tip: Try not to eat fatty food right before your training or competition. Fat is heavy to digest and hence will hinder your body to spend your energy on your performance. 

Drink, drink, drink

The body consists of 60 percent water. During training or competition, mostly a lot of fluid is sweated out – this must be returned to the body as quickly as possible. Try to drink at least 1.5 to 2 litres of water a day. On match and training days, drink correspondingly more, which means 1.5 litres of fluid per kg of body weight loss. 

Tip: Weigh yourself before and after your training. The difference is the loss of fluid, provided you have not eaten or drunk anything during exercise.

Space Creation

Modern football analysis is all about data science. Therefore, different models have been developed to describe and analyse the game properly. Last time, you got a little introduction into the xG model to understand a bit about the quality and use of created chances. To create chances, you first need to be in possession of the ball. One model to explain why a player can how and when get the ball, is the pitch control model, which will be introduced slightly now.

“Pitch control (at a particular location) is the probability that a player could control the ball, assuming the latter were at that particular location.” This is the definition by Liverpool FC’s leading data scientist, William Spearman. So the model describes the situation on the pitch in a particular moment. To get data out of the information pieces, you have to combine the different momentum pictures. Today’s standard creates 25 of such pictures per second, which leads to a data amount of approximately 2.5 million pictures per game that have are brought in order to create a match film. Those pictures are mainly filmed with cameras and transformed with AI into the pitch control model, which allowed coaches not only to use it in pre- or post-game-analysis, but also to use it for tactical changes during half time. The picture below shows, how such a momentum picture could look like. In this picture, the red team has little advantages in pitch control, but they are not big enough that they could generate obvious quick use of it.


Spoken easy, the player that has the ability to get fastest to the ball from his location is the player that controls the ball. The ability is determined by the player’s position, direction of movement and maximum possible speed. The target for a team has to be the control of most of the pitch or at least the most important regions of the pitch under its control.

As mentioned, not all points on the pitch do have the same value for a team. If team A is in possession of the ball, their own box is less valuable than any given point in their opponent’s half, because having the ball in team A’s box makes it a long way to score a goal. Therefore the “scoring opportunity” of every point on the pitch weights the value of the pitch control at various points. Such a model could for example be the xG model (for details check out our former blog article).

Pitch control does not necessarily lead to success. It is often related to ball possession, but there are numerous examples that neither pitch control nor ball possession automatically mean success. If a team for example play a well-formed counter attack strategy, they do not need much possession to be successful. No single metric can bring your team success. But the clear understand and wise combination of different metrics can higher your chance of being successful.

Data-based analysis in football on the example of the xG-model

Football is all about goals. And luck.” This quote is often used when some fans or coaches try to explain, why their team is not so successful at the moment. And this assumption is not wrong at all! In 2018, researchers of the TU Munich figured out, that 47% of all goals scored in the season 2016/17 in both, German Bundesliga and English Premier League, that been affected by some sort of luck [1]. But in a business worth a few billion dollar (for this check our article “Data in Professional Football”), Good or bad luck is never a good advisor. To get an inside about a team’s or player’s performance without the factor, some different indicators were developed. These Key Performance Indicators (KPI) determine the quality of a team or a player due to the desired aspects. Different KPIs can for example rate the distance covered during a match or the pitch control (learn more in an upcoming article). Also stats like pass quality or the exploitation of opportunities.

The latter can be measured with the expected-goals-method, short xG. This statistical model predicts the probability for a goal to be scored based on historic data. The parameters used for this model are, among others, the distance of the shot, the player’s angle to the goal posts and the number of players standing in the ball’s flight curve. The German Bundesliga uses an algorithm built by Amazon AWS, which has analysed 40,000 shots on goal to train its AI[2]. The xG-model rates the quality of a goal shot. For example, if team A has had 15 goal shots with an xG of 0.1 (could be 10 shots from central 20m to the goal) and team B has had 2 goal shots with an xG of 0.75 (2 penalties), than team A will probably with 5:2, if they have a world-class shooter from outside the box. Or lose 0:2, if every shot was taken by a player whose shooting skills from far outside are humble or every shot had been blocked. Taking the xG model, the game would end with a draw, namely 1.5 (15×0.1):1.5(2×0.75), although Team A has the odds ratio in their pocket with 15:2. This shows, that the result of a football game is dependent on many parameters, like the players’ quality or even luck. An especially crazy situation can be found in the 2019/20 season of German 3. Liga, where the 1. FC Magdeburg leads the table after 28 games and are close to promotion, if you take the xG-model as basis for all results. In reality, they sit on P 15 and have to fight against relegation, whereas the SpVgg Unterhaching faces the complete opposite, being on P2 with the xG-model having them on P15[3].



[3] (graphic)

Data in Professional Football

Recent development

Professional football overcomes a rapid development in the recent years. The impact of money is playing a more and more important role for a team’s success. An example worth mentioning are the competitors having participated 2019 finals of the European Club competitions, which were wholly originated in the English Premier League. This league is the one implicating the most financial potentials and flows. Only regarding the past ten years, Premier League teams raised their team values at about 5.33 billion Euro or 180% (Fehr, 2018). This trend will hold on due to very potent investors, which makes football a business without a financial limit.

Market value of top European Leagues (Fehr, 2018)


A similar trend shows up in all relevant european league, as figure 1 shows. A further example can be drawn in european football clubs’ wage structures. I made the example on hand of the german sqaud FC Bayern München. In the 1970s the top stars, Franz Beckenbauer and Gerd Müller, were their highest paid players with 350,000 respective 250,000 € (converted). In 2012, Bastian Schweinsteiger and Philipp Lahm had the highest salaries with each of them earning about 10 Million € (source: Die Gehälter-Entwicklung der Bundesliga). This was exceeded by ten players only six years later (source: Was verdienen die Spieler bei Bayern München? 2018).

Revenue of the top-20 football clubs

Simultaniously to the raised money exertion the differences between the clubs rises. By a regularly participation in the Champions League, clubs can gain a huge competitive advantage. In 2019, 29 clubs qualified for the tournament that had participated the year before (Hürner and Witzenberger 2019). The 20 clubs implementing the most revenue multiplied their revenues in the last 20 years and formed teams and infrastructural requirements to exceed their success (see figure 2).

The higher a club is competing, the higher are its bonusses from the competitions. Clubs having less financial resources, must work effective with their economic possiblities and find ways to manage different managerial aspects effectively. In the following, I will explain some of these and show possible approaches to reach the aspects.

It is a money game

Clubs lacking enough money to buy themselves full-developed top star players to reach their goals, have to find other paths to build a successful squad. A promising, but very costly strategy is the development of youth local players. According to a study conducted by ARD-Radio Sport Recherche, only 3.5% of all youth players make the step to a top five league club (Germany, England, Spain, Italy, France), even only 2.6% do play constantly (Binder et al. 2019).

This follows that the development of a successful local player is associated with quite hugh expenses. Due to own calculations, a club has to invest on average about 1.1 Million € to pull a player through the youth teams to their first team. If a club is successful in this sector, it can earn a lot of money. A good example for such a club is the portugese squad Benfica, which has generated average proceeds of 12.4 Million € with youth players since 2008. This rewards an return of 1,100% per player. Another one displays the dutch squad Ajax Amsterdam, which also has well grounded scouting skills, having generated proceeds of 610 Million € or 3.4 Million € per player over the past 20 years.

This leads to the perception that the promotion of local players is, although being rather expensive and selective, an investment worth heading for. Clubs can acquire promising young players with comparable low expense. These players can pay off the investments through good productivity, which either leads to competitive success or transfer payments. This makes the promotion, a good infrastructure and good perspectives for youth players a key strategic goals for clubs, who don’t have the highest possible financial possibilities in their respective leagues.

Injuries as a major driver for costs

A massive exacerbating factor for professional football teams during a season are injuries. When an important players faces a long-term injury, the capability of the squad can be influenced strongly negative. Additionally, injuries cost a club a huge amount of money. Only in the season 2018/19, clubs of the German Bundesliga had to pay salaries of 125 Million € to players who were not active due to injuries. This makes an average of 7 Million € per Club. Bundesliga players had an average injury duration of 52 days, what is a huge minimizing factor for the games a player is available to his squad. While this isn’t a serious problem for player who isn’t basically essential to the starting eleven, a 50-day-injuried key player may have fatal outcomes to a teams success¹.

If you compare the figures listed above to the latest UEFA Elite Injury Report (Ekstrand 2019), you can build the hypothesis that the injury burden decreases with rising financial resources. The UEFA Elite Injury Report compares performance data measured in training and matches of 25 anonymized participants of the Champions League in 2018/19. This data shows that every players “only” missed 30 days per injuries. This leads to the conclusion that investiments in medical care and prevention is particular beneficial for clubs